We all are pretty much aware of the traditional techniques that the business owner adopts to put their products or services in front of their customers. TV Ads are most prevalent when businesses are at the start. But it takes a lot of money. There are many other techniques also through which you can promote your business without spending a lot of money. In this article, we will discuss how to promote business with free marketing techniques. Apart from this, all you need to spend time on it.
How to promote business free of cost?
Following are the marketing techniques that can lead to the massive promotion of your business:
Optimization of your website for Search Engines
The main aim to create a website is to enhance the publicity of the business. In the current regime, everyone is using the internet to find the best place for whatever they want to do. Even, if we want to buy a pair of shoes then we first Google it, where to buy? We collect the best shops and location and read reviews then decide. So, in such case, if your website is appearing in the top page of the Google search then more customers will get to know about your product. And if not, then let us see how can we fix it?
All you need to first hire a digital marketer who can optimize your website for search engine but even in that case you need to be aware of the process, otherwise, you might end up getting by Google. Further, given below is the link which can guide you about it.
Read the above link content carefully so as to prevent yourself from being a fool if any SEO agency tries to make you.
Listing of your products in Business Directories
Basically, buyers search for vendors in popular business directories. If you are selling B2B products, then it is just to add a free listing on IndiaMart, Trade India and Indian Yellow Pages. These are much popular business to business directories who will guide you on how to promote business. In case, you want to sell directly to the customers, then list free on Just Dial, Ask Me and Get It. These services possess mobile apps to attract huge traffic. If you are going to sell software then software suggest is a very good directory. It has the lists of software in various categories like HR, CRM, ERP, etc.
Listing on Google My Business (Local Business Listing)
Now, it has been very easy to search personally and find the exact location. Let’s take an instance of McDonald’s, if you search for a McDonalds, it will show you the one in your city with a map. It means, it has almost become mandatory for a business to get listed on Google Local. Through Google, we can easily add and manage your location on the map. Besides, you can also manage your Google Plus Profile from the same place. All you need to do is head over to Google My Business and claim your listing. If you are not having any physical shop, then you can even add your office location and give details about your business.
Use the Power of Social Media
It is not hidden how our PM Modi leveraged the power of social media to win Lok Sabha polls in 2014. Even, the New York Times even called him social media politician whereas there is a social media strategy also written by Business Todays. For starting up, first, you should create profiles on Facebook, Twitter, and Linkedin. This will help you to get more customers and you can get quality feedback from them about your products or services.
Whenever people are stuck and looking to solve their pain point, they turn up to specific forums on the Internet. There are many QnA sites like Quora and Yahoo Answers which are the most popular places where you can find new customers and enhance your knowledge also about how to promote business. You can also post their questions on Linkedin Groups. So, all you can do is create an account on these sites and start searching for your product or service. Afterward, start answering the easy question and then move towards complicated questions. So, you will get a good amount of traffic every month via Quora.
Moreover, you can do the same on Yahoo Answers and Linkedin Groups. These three networks are very influential that can guide you on how to promote business. The best part is, these sites are indexed by Google. So, your answers will appear in Google search whenever anyone searches for it.
Attend Networking Events/Meetups
Actually, Events/Expos/Meetups are great places to expand your network and find new customers. You can search for “business events in (your city)” and Google with coming up with a list of upcoming events. Go to the website: AllEvents.in for events in various categories. Mostly these events are free and attract customers as well as distributors/resellers/consultants.
Showcase Your Product on YouTube
Do you know that over 4 billion videos are playing on YouTube daily? Hence, it is important to upload a video about your product or service right away! One of the great parts is, this video will appear in search results as well as giving your product more visibility.
Offer A Deal On Groupon
You can deal with the sites like Groupon and Coupon Dunia attract millions of users to their portals. So, if you can come up with a mouthwatering deal, you can get a good number of buyers at no cost. You can contact Groupon and their executives will meet you at the office. Therefore, you have to agree on a good discount (more than 30%) and the commission percentage that will go to Groupon. As soon as you are done, Groupon will do the promotion for you. Actually, they have a huge database of registered users. Overall, the process is more or less similar in case of other deal sites.
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